“Anything is better than lies and deceit!”
― Leo Tolstoy, Anna Karenina
There were two Pune property exhibitions last weekend. One - Sakal Vastu. Two - Times Property Showcase. Organized by two leading newspapers in Pune. Sakal & The Times of India.
Branding - is the intention behind organizing property exhibitions - claim both the publications.
Creating platform for home buyers to collect information about all housing projects in Pune - is the best way to win the minds of newspaper readers - claim both the publications.
If organizing property exhibitions is basically a branding and a public relations exercise of these newspapers - then - why does every builder pay a couple of lakh rupees to participate?
Click to Read Pune Property Exhibitions - Mass Manipulation of Home Buyers