Tuesday, January 24, 2012

Holi Goli Pisoli!

Visit to Dreams Wisteria,
1 BHK Flat - 408 sq.ft. Carpet + 50 sq.ft. Terrace for Rs. 21 Lakhs and
2 BHK Flat - 605 / 614 sq.ft. Carpet + 63 sq.ft. Terrace - for Rs. 32 Lakhs -
- All Inclusive Property Prices
at Pisoli, Pune 411 028


All Inclusive Property Price of a 1 BHK Flat - 408 sq.ft. Carpet + 50 sq.ft. Terrace - Rs. 20,99,983 at Dreams Wisteria, 1 BHK & 2 BHK Flats at Pisoli, Pune 411 028
All Inclusive Property Price of a 1 BHK Flat - 408 sq.ft. Carpet + 50 sq.ft. Terrace - Rs. 20,99,983 at Dreams Wisteria, 1 BHK & 2 BHK Flats at Pisoli, Pune 411 028
All Inclusive Property Price of A 2 BHK Flat - 605 sq.ft. Carpet + 63 sq.ft. Terrace - Rs. 31.34 Lakhs at Dreams Wisteria, 1 BHK & 2 BHK Flats at Pisoli, Pune 411 028
All Inclusive Property Price of A 2 BHK Flat - 605 sq.ft. Carpet + 63 sq.ft. Terrace - Rs. 31.34 Lakhs at Dreams Wisteria, 1 BHK & 2 BHK Flats at Pisoli, Pune 411 028
A 2 BHK Flat - 614 sq.ft. Carpet + 63 sq.ft. Terrace for Rs. 31.68 Lakhs - All Inclusive Property Price - at Dreams Wisteria, 1 BHK & 2 BHK Flats at Pisoli, Pune 411 028
A 2 BHK Flat - 614 sq.ft. Carpet + 63 sq.ft. Terrace for Rs. 31.68 Lakhs - All Inclusive Property Price - at Dreams Wisteria, 1 BHK & 2 BHK Flats at Pisoli, Pune 411 028



View Dreams Wisteria, 1 BHK & 2 BHK Flats at Pisoli, Pune 411 028 in a larger map

Last weekend from Ubale-Nagar on Nagar Road, I went to Pisoli on Katraj Saswad Road. On the way I was feeling guilty for not visiting Pisoli first. As per the launch ad, the offer of Dreams Wisteria at Pisoli looked much better than Aura County at Ubale Nagar. For me it was more easy to visit Pisoli from my home at Kothrud. But, i got carried away with the popularity of location - Kharadi, the builders - Jalan & Maple Group, the project Aura County and visited Ubale-Nagar first.

Ravi Karandeekar, what have you achieved by behaving irrationally and illogically? I asked myself while waiting for a bus at Undri Chowk. Then i remembered the words of the builder of Aura County, Mr. Vijay Jalan, "Where is recession? Ravi Karandeekar, look around and write on your blog that property buyers are booking - there is no recession in Pune real estate!"

Oh! It means that the booking is so slow that builders in Pune have started worrying about the response to the launch of competitively priced, heavily advertised projects in a popular location!! Ravi Karandeekar, it means that - now, actually, you are well prepared to visit the launch of a project in a less popular location. Now, you can understand Dreams Wisteria at Pisoli better!

Road to Dreams Wisteria, 1 BHK & 2 BHK Flats at Pisoli, Pune 411 028
Road to Dreams Wisteria, 1 BHK & 2 BHK Flats at Pisoli, Pune 411 028

Bike to Dreams Wisteria, 1 BHK & 2 BHK Flats at Pisoli, Pune 411 028
Bike to Dreams Wisteria, 1 BHK & 2 BHK Flats at Pisoli, Pune 411 028

The lesson i have learned by visiting Aura County "Next to Kharadi" had started working! You know what i realized while walking a lonely kaccha road to Dreams Wisteria?
It's not easy to give up our love for the location. It's difficult to be rational and make "budget" and "EMI" the first and last parameter to search a home. Unless and until we are forced, we don't go to less popular - unfamiliar location.
Even if it's just round the corner. Like Pisoli. Which is not faraway from Khadi Machine Chowk on Kondhwa Road and "Undri" - the NIBM Annex.

Ravi Karandeekar, remember? Every time you had walked from Khadi Machine Chowk to Kumar Palmcrest, Sky Heights and Sunshine Hills in Pisoli!

Ramdeo Mutha of Kalpataru Media & Creations - Dreams Wisteria, 1 BHK & 2 BHK Flats at Pisoli, Pune 411 028
Ramdeo Mutha of Kalpataru Media & Creations - Dreams Wisteria, 1 BHK & 2 BHK Flats at Pisoli, Pune 411 028

When i saw the compound of colorful digital prints, i felt that i had reached the site of Dreams Wisteria. No! It was some other upcoming project. A big man who was supervising the works welcomed me, "Nice to meet you Mr. Ravi Karandeekar, Master of real estate advertising!"

"Nice to meet you too! But, sorry. I don't recognize you. I left real estate advertising nearly 10 years ago. I have almost forgotten my advertising days. And was sure that no one remembers me too!," i said.

The big man was Mr. Ramdeo Mutha. Owner of Kalpataru Media & Creations. Vedant Group (www.vedantdevelopments.com), Ramdeo's client, is soon going to launch 'Kingston Imperia' near Dreams Wisteria. Ramdeo told me about many more upcoming projects in Pisoli and said, "You know what? When i see all these plots of upcoming projects - next to each other - i feel - as if - i am visiting a property exhibition!"

"Yes! I can see that right now! This is the stall of Kingston Imperia and that one is Dreams Wisteria. Right? But, don't you think that, considering today's slow market, all these upcoming projects will make Pisoli more affordable?," i said and promised to meet Ramdeo again and again only if - he repeats the same good words about me every time!

Mahatma Jyotiba Phule High School Pisoli near Dreams Wisteria, 1 BHK & 2 BHK Flats at Pisoli, Pune 411 028
Mahatma Jyotiba Phule High School Pisoli near Dreams Wisteria, 1 BHK & 2 BHK Flats at Pisoli, Pune 411 028

Site of Dreams Wisteria, 1 BHK & 2 BHK Flats at Pisoli, Pune 411 028
Site of Dreams Wisteria, 1 BHK & 2 BHK Flats at Pisoli, Pune 411 028
Launch of Dreams Wisteria, 1 BHK & 2 BHK Flats at Pisoli, Pune 411 028
Launch of Dreams Wisteria, 1 BHK & 2 BHK Flats at Pisoli, Pune 411 028

The sample flat of Dreams Wisteria Pisoli was too good. It was a 2 BHK Flat of 614 sq.ft. Carpet Area. Plus, the terrace. Which was of a reasonable size. Not too small or too big. While I was admiring well planned Kitchen cum Dining, the salesperson came forward and started talking about the specifications of the flat. He claimed that Dreams Wisteria's specifications are the best. Best specifications - not only in Pisoli - but, even best in all their projects.

"Property price is your USP. Right? And, looking at this 2 BHK - i was about to add planning! Why are you giving so much importance to specifications?," i asked.

"Specifications means - value for money - comfort of living - quality of the property - which you get more at Dreams Wisteria!," the salesperson said and gave me the long list of specifications - value additions - POP finish for walls - luster paint on internal walls - 3 track powder coated aluminium sliding windows with SS mosquito mesh - Granite window sills on all 4 sides - Louvered windows in all toilets - Granite door frames for terrace & toilets - 6 inch wooden door frames for all rooms - L shaped kitchen platform - water filter - exhaust fans - hot n' cold water mixer - A C point in master bedroom - fans & tube lights in all bedrooms - "provision" for inverter...

The salesperson didn't stop, till i said, "All this for Rs. 32 Lakhs!"

"Not 32 Lakhs, Sir! Only Rs. 31,67,792 for a 2 BHK Flat of 614 sq.ft. Carpet + 63 sq.ft. Terrace and Rs. 31,33,181 for a 2 BHK Flat of 605 sq.ft. Carpet + 63 sq.ft. Terrace!," the salesperson said.

Mr. Rajesh Kothari, Executive Director, Dreams Group, at the launch of Dreams Wisteria, 1 BHK & 2 BHK Flats at Pisoli, Pune 411 028
Mr. Rajesh Kothari, Executive Director, Dreams Group, at the launch of Dreams Wisteria, 1 BHK & 2 BHK Flats at Pisoli, Pune 411 028


"So much for so less! Mr. Kothari, How can you mange to give such a value added home at the property rate of only Rs. 2,950 per sq.ft.? What is your construction cost?," i asked Mr. Rajesh Kothari, Executive Director of Dreams Group (www.dreams-group.com).

"Mr. Ravi Karandeekar, Are land prices and labor costs in builder's control? No! But, there are ways to offer better quality property at a reasonable price!," Mr. Rajesh said.

"Such as?," i asked.

"1) By spending less on advertising and marketing 2) By buying quality construction materials, fittings & fixtures at the minimum rate 3) By preventing 'leakages' & 'damages' (means corruption & stealing at site) 4) By efficient execution...which we do well at Dreams Group. Why? Because, we are all working directors - for example, i am responsible for marketing!," Mr. Kothari said.

"How much can you save this way?," I asked.

"Too much! You know? Real estate is the most mismanaged industry. But, remember that - we pass on those savings to the customer - in terms of better specifications - so the property buyer gets better, comfortable and long lasting property," Mr. Kothari said.

"It means that efficiently managed real estate company can offer good quality property at a reasonable price - right?," i asked.

"Certainly! And if the builder is as ethically strong as Dreams Group - he has to spend less on advertising and marketing!!," Mr. Kothari said.

"Yes! I completely agree with you! Those who advertise more are weak and inferior builders!!," i said.

While coming back from Dreams Wisteria, i was wondering about my conversation with Mr. Kothari. Was he smart enough to know what should be told to Ravi Karandeekar or was this effect of my dear Holi Goli Pisoli?

Contact for Booking 1 BHK / 2 BHK Flat in Dreams Wisteria Pisoli, Pune 411 028:


93701 502 13 / 93701 502 46 / info@dreamsgroup.in / www.dreamsgroup.in

Click Here to View Photos of My Visit to Dreams Wisteria, 1 BHK & 2 BHK Flats at Pisoli, Pune 411 028:


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1) MONDAY, JANUARY 23, 2012

Girls, Sandeep booked a 2 BHK Flat in Aura County!

2) MONDAY, JANUARY 2, 2012

Ravi Karandeekar's Most Popular Pune Real Estate Market News Blogs in December 2011

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