"A house for everyone in New Year!"
Congrats, Dileep Athavale (TNN), my friend, for writing a great head line! "A house for everyone in New Year "!!
Technically, a sub-headline, in today's Times of India, talks about recycled "studies" conducted by Jones Lang Le Salle Meghraj (JLLM), Cushman & Wakefield (C&W) and adds "insights" of Mr. Satish Magar, president of the Confederation of Real Estate Developers’Associations of India (Credai), Pune, and Business Intelligence Unit of Gera Developments Pvt. Ltd.
Moral of the story is " 5 Home Truths". If you read these "Home Truths", you will call them "Wish-list of Pune Real Estate Developers!" Have a look:
1) Age demographics indicate strong, sustained demand for homes
2) Demand fuelled by low cost of home finance
3) Not a significant dent in the disposable incomes
4) Confidence levels rising in tune with rise in mood globally
5) Price levels stable and likely to be so for some time to come
What say you?We all know that these studies and survey reports are supposed to draw expected conclusions. Isn't it? So, for you and me, what you say and Google search is more important.
For example, in this month, Decemebr 2009, you were searching Google and calling me mostly to discuss about booking a flat in Megapolis Smart Homes or Celestial City Ravet. From today, i am sure, one more project will be added to the list. Pharande Spaces' Woodsville at Pradhikaran in PCMC.
Considering the volume of these projects, i believe, these projects will not only dominate Pune real estate market but dictate price reduction too! Property rate and budgets in these projects will force other projects to recalculate and reconsider their offers.
These projects, Megapolis Smart Homes, Celestial City Ravet and Woodsville at Pradhikaran in PCMC, have proved that Rs. 2,400 per sq.ft. could be an acceptable property rate and budget of 2 BHK and 3 BHK Flats should be in the range of Rs. 20 to 40 lakhs. Thus, these projects define "affordable housing for the salaried middle class in Pune real estate market".
Considering the expected rise in interest rates of home loans, ever increasing cost of food and living, announced rise in the stamp duty and registration charges, in 2010, the acceptable property rates and affordable budgets of these projects may become unaffordable for many. So, in 2010, you will need a lot more confidence to create a liability!
In short, after 2 years of recession, in the uncertain economy of 2010, builders in Pune have to realign themselves with the property buyers and tailor their offers in the budget range of 2009, 2 BHK & 3 BHK Flats in 20 - 40 lakhs!
What say you? Share your views, demands and expectations in the comments, please! How long we have to keep on reading ridiculously obnoxious statements like "A house for everyone in New Year " and builders' Wish-list? Go ahead and prepare your charter of demand! Happy new year!!
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